How Business Rules Define Your Business Strategy
Abstract
Businesses run on business rules, which guide the operational decisions frontline employees make every day. Well-managed business rules tie the actions of individuals to the strategic objectives of the company in two ways: they inform daily operational decisions, and they inform the metrics on scorecards that track individual performance. In this briefing, we describe how digitization helps companies manage business rules for competitive advantage, and use Citrix’s experiences in managing its partner-related business rules as an illustrative example.
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About the Authors
Jeanne W. Ross, Director and Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Anne Quaadgras, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
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