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Management Journal Article hero
Management Journal Article

Is Your Company Ready for a Digital Future?

There are four different pathways that businesses can take to become top performers in the digital economy. Leadership’s role is to determine which pathway to pursue — and how aggressively to move.
Abstract

In 2015 and 2017, we surveyed several hundred enterprises, examining both the capabilities needed for transformation and the impacts on performance. We also had conversations with more than 50 executives to learn about their experiences with digital business transformation. Respondents represented a wide variety of industries, with manufacturing, financial services, and IT software and services being the biggest groups. Based on our analysis, future-ready enterprises performed much better than their industry peers. But we also found that, even within a single industry, enterprises can take different paths to becoming future-ready. This article looks at four banks that have taken different pathways: Danske Bank, mBank, BBVA, and ING.

About the Authors

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

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Cuscal Limited (Australia)
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Doosan Corporation (Korea)
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Gilbane Building Co.
Johnson & Johnson (J&J)
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Mercer
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NN Insurance Eurasia NV
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MIT CISR wishes to thank all of our associate members for their support and contributions.

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