Why Companies Need a New Playbook to Succeed in the Digital Age
Abstract
Peter Weill and Stephanie Woerner of the Center for Information Systems Research (CISR) write: "With the trend for individual and business customers to prefer just one or two powerful ecosystems in each industry, leaders need to understand their options and clarify their own game plans."
About the Authors
Peter Weill, Chairman and Senior Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Stephanie L. Woerner, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises around seventy organizations.
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.