Why Companies Need a New Playbook to Succeed in the Digital Age
Peter Weill and Stephanie Woerner of the Center for Information Systems Research (CISR) write: "With the trend for individual and business customers to prefer just one or two powerful ecosystems in each industry, leaders need to understand their options and clarify their own game plans."
About the Authors
MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.