ADVANCE PRAISE
Companies today are awash in data, but too often it's underutilized. The authors’ Improve-Wrap-Sell framework is a timely paradigm that can be easily adapted by any organization to drive change and create shareholder value.
Chris Kempczinski,
President and CEO,
McDonald's Corporation
Data is transforming industries and driving new business models. Barbara Wixom offers actionable frameworks to realize the full potential of data as strategic assets no matter where you are in the transformation journey.
Gail Evans,
Executive Vice President, Chief Digital and Technology Officer, Disney Parks, Experiences and Products