TECHNICAL RESEARCH REPORT
A traditional academically rigorous research paper with detailed methodology, analysis, findings, and references
Working Paper: Technical Research Report
Projetando Organizações Digitais
Esta é uma tradução para o português do documento de trabalho do MIT CISR "Designing Digital Organizations."
Abstract
A proliferação e a convergência das tecnologias digitais como SMACIT (social, móvel, analítica, de nuvem e a Internet das Coisas) criou uma ameaça significante e oportunidades para empresas estabelecidas. Líderes empresariais devem repensar suas estratégias de negócios e desenvolver o que chamamos de uma estratégia digital. Nossa pesquisa mostra quatro chaves para definir e executar com sucesso uma estratégia digital: (1) zerar um compromisso ou estratégia de soluções digitalizadas do cliente para orientar à transformação, (2) excelência operacional de construção, (3) criar uma plataforma de serviços digitais poderosa para facilitar a capacidade de resposta e inovação rápida e (4) garantir a reestruturação organizacional contínua. Uma lista das publicações da pesquisa é fornecida no final deste documento. (Note: This is a Portuguese translation of the original publication.)
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About the Authors
Ina M. Sebastian, MIT Sloan Center for Information Systems Research (CISR)
Stuart Scantlebury, The Boston Consulting Group
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our research is funded by member organizations that support our work and participate in our consortium.
AlixPartners
Avanade
Cognizant
Collibra
IFS
ABN Group
Alcon Vision
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BNP Paribas (France)
Bupa
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Ericsson (Sweden)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Genentech
Gilbane Building Co.
Hunter Water (Australia)
International Motors
Jewelers Mutual
JPMorgan Chase
Kaiser Permanente
Keurig Dr Pepper
King & Wood Mallesons (Australia)
Mater Private Hospital (Ireland)
Nasdaq, Inc.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Pentagon Federal Credit Union
Posten Bring AS (Norway)
Principal Life Insurance Company
Ralliant
Ramsay Health Care (Australia)
Reserve Bank of Australia
RTX
Saint-Gobain
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Vanguard
WestRock Company
Wolters Kluwer Financial & Corporate Compliance
Xenco Medical
Zoetis Services LLC
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.