© 2025 MIT Center for Information Systems Research, Van der Meulen, Wixom, and Beath. MIT CISR Research Briefings are published monthly to update the center’s member organizations on current research projects.
Audio
Maximizing Returns from Data Monetization Strategies
In this audio edition of the February 2025 briefing, learn about the strategy-specific practices that maximize the impact of your data initiatives on strategic business outcomes.
Abstract
While organizations generally recognize data’s potential to drive business value, many still struggle to realize substantial financial returns from their data monetization strategies. Beyond selecting a strategy, we identified a more critical differentiator for success: data monetization impact. This briefing explores the strategy-specific practices that enable organizations to achieve this impact on strategic business outcomes, providing guidance for leaders seeking to maximize the return on their investments in data initiatives.
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About the Researchers
Nick van der Meulen, Research Scientist, MIT Center for Information Systems Research (CISR)
Barbara H. Wixom, Principal Research Scientist, MIT Center for Information Systems Research (CISR)
Cynthia M. Beath, Professor Emerita, University of Texas and Academic Research Fellow, MIT CISR
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
AlixPartners
Avanade
Cognizant
Collibra
IFS
The Ogilvy Group
Alcon Vision
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
International Motors
Jewelers Mutual
Kaiser Permanente
Keurig Dr Pepper
King & Wood Mallesons (Australia)
Mater Private Hospital (Ireland)
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Pentagon Federal Credit Union
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Reserve Bank of Australia
RTX
Saint-Gobain
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Vanguard
Westpac Banking Corporation (Australia)
WestRock Company
Xenco Medical
Zoetis Services LLC
Wolters Kluwer Financial & Corporate Compliance
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.