Let Your Digital Strategy Emerge
Abstract
It’s time to define a business strategy that is inspired by the capabilities of digital technologies. That won’t be easy. Digital strategies must tackle two questions that are shrouded in uncertainty: What can data and digital technologies do to help us solve customer problems? What solutions will customers find valuable?
About the Author
Jeanne W. Ross, Director and Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises around seventy organizations.
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.