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Video
AI Agents for Business Change
In this Hot Topic video presentation, John Horton of the MIT Sloan School of Management showcases his research on using AI agents to create social simulations.
Abstract
Professor Horton explores the surprisingly powerful use of Large Language Models (LLMs) for role-playing and creating rich social simulations. This video presentation delves into how LLMs can create computational models of human behavior and explore potential business implications. These include simulating the effects of company decisions and creating models of customer behavior ("agentifying" customers) using historical data to explore trade-offs.
About the Presenters
John Horton, Chrysler Associate Professor of Information Technologies, MIT Sloan School of Management
Stephanie L. Woerner, Director and Principal Research Scientist, MIT Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our research is funded by member organizations that support our work and participate in our consortium.
AlixPartners
Avanade
Cognizant
Collibra
IFS
ABN Group
Alcon Vision
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BNP Paribas (France)
Bupa
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Ericsson (Sweden)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Genentech
Gilbane Building Co.
Hunter Water (Australia)
International Motors
Jewelers Mutual
JPMorgan Chase
Kaiser Permanente
Keurig Dr Pepper
King & Wood Mallesons (Australia)
Mater Private Hospital (Ireland)
Nasdaq, Inc.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Pentagon Federal Credit Union
Posten Bring AS (Norway)
Principal Life Insurance Company
Ralliant
Reserve Bank of Australia
RTX
Saint-Gobain
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Vanguard
WestRock Company
Wolters Kluwer Financial & Corporate Compliance
Xenco Medical
Zoetis Services LLC
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MIT CISR wishes to thank all of our associate members for their support and contributions.