CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
DBS: From the "World's Best Bank" to Building the Future-Ready Enterprise
DBS used a digital transformation as an ongoing journey in building a next-generation enterprise.
Abstract
The case presents the second phase of DBS Bank’s digital transformation. Upon completing the first phase of the transformation (2009–2014) that radically “rewired” the entire enterprise for digital innovation, DBS initiated its second digital push in 2015 to address ever-emerging threats from fintech companies and institutional constraints on acquisition-led organic expansion. To DBS, this digital transformation was an ongoing journey in building a next-generation enterprise. It centered on developing the core capabilities to be ready for a digital future by becoming digital to the core, embedding banking in customer journey, and creating a 26,000-person start-up.
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About the Authors
Siew Kien Sia, Nanyang Business School
Peter Weill, MIT Sloan Center for Information Systems Research (CISR)
MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.
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