CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
The case presents the second phase of DBS Bank’s digital transformation. Upon completing the first phase of the transformation (2009–2014) that radically “rewired” the entire enterprise for digital innovation, DBS initiated its second digital push in 2015 to address ever-emerging threats from fintech companies and institutional constraints on acquisition-led organic expansion. To DBS, this digital transformation was an ongoing journey in building a next-generation enterprise. It centered on developing the core capabilities to be ready for a digital future by becoming digital to the core, embedding banking in customer journey, and creating a 26,000-person start-up.
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