CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
United Parcel Service: Delivering Packages and E-Commerce Solutions
This case study describes how UPS has successfully migrated from a bricks-and-mortar environment to a clicks-and-mortar environment.
Abstract
This case study describes how UPS has successfully migrated from a bricks-and-mortar environment to a clicks-and-mortar environment. It focuses on the development of an IT capability that positioned UPS to aggressively pursue e-business opportunities. It then describes the firm's wide ranging e-business initiatives, which include providing UPS functionality in vendor software packages, providing downloadable functionality on its website, and creating and e-Ventures group to seek out new business opportunities. The case addresses the challenge of moving quickly to provide e-business solutions while leveraging UPS' robust infrastructure.
About the Author
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises around seventy organizations.
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