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Working Paper: Case Study

The First Year of Digital Transformation at Principal International Chile

PI Chile adopted a digital vision and initiated a transformation using digital offerings to help more customers reach their financial goals.
CASE STUDY

An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)

Abstract

PI Chile, a subsidiary of the Principal Financial Group, adopted a new digital vision in 2017 and initiated a transformation of the company with the goal of using digital offerings to help many more customers reach their financial goals. To do this, PI Chile had to wrap its legacy applications in APIs, build a reusable digital platform for the new offerings, and learn what kinds of tools and information customers would and could use. In addition, PI Chile was experimenting with entirely new ways of working for those staff who were developing the new offerings. The company’s new accountability framework sought to empower teams to make key decisions quickly. In a short time, PI Chile was well on its way to becoming designed for digital.

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About the Authors

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Martin Mocker, MIT Sloan Center for Information Systems Research (CISR)

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Cynthia M. Beath, University of Texas at Austin

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