Working Paper

Leveraging the Web for Customer Engagement: A Case Study of BT's Debatescape

Web 2.0 technologies offer a number of capabilities that can help companies do business in new ways. Leveraging those capabilities, however, requires experimentation to learn what strategies, approaches, and applications work and don’t work, and…

By Wanda Orlikowski

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Leveraging the Web for Customer Engagement: A Case Study of BT's Debatescape

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MIT CISR's Mission