Working Paper

The Incumbent's Advantage

One of the most important decisions in responding to a technological or strategic innovation is choosing how to organize the new venture. Separating the new venture...

By Marco Iansiti, F. Warren McFarlan, and George Westerman

Interested in this research?

Older MIT CISR publications such as this one are available upon request.

Contact us

Find Us

Center for Information Systems Research

Massachusetts Institute of Technology

Sloan School of Management

245 First Street, E94-15th Floor

Cambridge, MA 02142

Directions

cisr@mit.edu

617-253-2348

MIT CISR's Mission

MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We provide insights on how organizations effectively realize value from approaches such as digital business transformation, data monetization, business ecosystems, and the digital workplace. Founded in 1974 and grounded in MIT’s tradition of combining academic knowledge and practical purpose, we work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

Welcome to the MIT CISR website!

The Incumbent's Advantage

Interested in this research?

Contact us

Find Us

MIT CISR's MissionExpand

MIT CISR's Mission