Working Paper

Manheim Interactive: Selling Cars Online

Manheim Interactive is a subsidiary of Manheim Auctions, a 55-year old brick-and-mortar firm that is the number one player in offline vehicle remarketing. Since 1996, Manheim has been remarketing used automobiles over the Internet. Manheim…

By Richard Woodham and Peter Weill

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Manheim Interactive: Selling Cars Online

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