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Digital Disruption Without Organizational Upheaval

This audio podcast of the February 2022 research briefing describes how Toyota Motor North America employs a management practice it calls multi-capping to efficiently develop digital offerings for global adoption.
By Nick van der Meulen, John G. Mooney, and Cynthia (Dr. Boo) M. Beath

LISTEN TO THE RESEARCH

Creating a distinct digital unit or organization can help a company to recruit talent with specialized digital skills. Free from corporate legacy and with the decision rights to operate as a startup, such digital entities can disrupt the status quo and develop digital offerings. But to successfully scale these offerings, the digital entity and the parent company need to be strategically, operationally, and technologically aligned. This briefing describes how Toyota Motor North America uses a management practice called multi-capping to digitally disrupt itself while maintaining organizational alignment.

SEE THE PRINT VERSION OF THE BRIEFING.

The February 2022 research briefing is read by co-author Nick van der Meulen.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2022 MIT Sloan Center for Information Systems Research, Van der Meulen, Mooney, and Beath. MIT CISR Research Briefings are published monthly to update the center's patrons and sponsors on current research projects.

About the Authors

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John G. Mooney, Professor, Pepperdine Graziadio Business School

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Cynthia (Dr. Boo) M. Beath, Professor Emerita, University of Texas, Austin

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