CISR research identified five data monetization capabilities that enable top monetization returns. This year, we will explore how companies should use these capabilities to create lucrative data monetization strategies. We will investigate different combinations of improving, wrapping, and selling monetization activities—and their association with important outcomes, such as overall monetization returns and company financial performance.
- What are the implications of investing in one of a set of common data monetization strategies?
- What are the implications of moving to a different data monetization strategy? What does the shift require—and what returns should executives expect?
Seeking: Data collection for this study is complete at this time.
Contact: Barbara Wixom
