- Capturing Value from Big Data at comScore Through Platform, People, and Perception Sponsor/
- comScore, Inc.: Making Analytics Count Sponsor/
- Finding Your Complexity Sweet Spot Sponsor/
- Do You Want to Be a Data Provider—or Just Look Like One? Sponsor/
- Innovation: How to Direct Your Digital Innovation Efforts to Maximize Business Impact Sponsor/
In the Media
Business Intelligence Journal (tdwi.org)
"Analytics Outsourcing: The Hertz Experience"
Vol. 18, No. 4, 4–7
By Hugh J. Watson, Barbara H. Wixom, and Thomas C. Pagano
December 9, 2013
MIS Quarterly Executive (misqe.org)
"Editors’ Comments: From the Guest Editors"
Vol. 12, No. 4 (2013)
By Cynthia Beath, Jeanne Ross,
and Barbara Wixom
The Financial Times (ft.com)
"Banks Need to Take on Amazon and Google
By Francisco González
December 2, 2013
MIT Sloan Management Review (sloanreview.mit.edu)
"Turning Big Data Into Smart Data"
By Michael Fitzgerald
December 2, 2013
Harvard Business Review (hbr.org)
"You May Not Need Big Data After All"
By Jeanne W. Ross, Cynthia M. Beath,
and Anne Quaadgras
Based on our mission to develop concepts and frameworks to help executives address the IT-related challenges of leading increasingly dynamic, global, and information-intensive organizations, MIT CISR researchers focus on year-long specific and applicable projects. The relevance of our research is ensured by the active participation of corporate sponsors from a range of industries.
MIT CISR research projects are typically a collaboration of several researchers and often include MIT students. Research results are disseminated primarily through working papers, research briefings, an annual conference, and sponsor forums.
Current MIT CISR Research Projects:
How Digitization is Driving the Next-Generation Enterprise
Last year, we studied how digitization is compelling enterprises to move on two dimensions. [Learn more...]
Best Practices in Complexity Management
In previous research at MIT CISR, we found that companies able to reach their complexity sweet spot are outperforming their competitors by a wide margin. [Learn more...]
Do You Have a Great Digital Business Strategy?
Some companies have recently appointed a chief digital officer to help formulate a digital strategy. [Learn more...]
Engaging Boards and Executive Committees on Digitization
The impact of digitization on business is on the agenda of many companies’ boards and executive committees. [Learn more...]
The IT Unit Value Proposition: Novel Approaches to Delivering Value to the Enterprise
The IT unit of the future must be adept at proactively shaping ever-increasing IT demand, while deftly orchestrating IT supply from diverse and emergent sources. [Learn more...]
Making Architecture Matter Beyond IT
It is without question that, in the digital age, architecture matters more than ever for the long-term success of companies. [Learn more...]
Show Me the Money: Delivering Business Value through Data
In a digital economy, data—and the information it produces—is one of a company’s most important assets. [Learn more...]
Mobile First—Effectively Engaging Customers with Mobile Apps
Most enterprises are developing mobile apps to engage their customers. These apps are used to increase the customer connection, often with a social aspect; enable self service; and obtain better information on customer preferences. [Learn more...]
Managing the Challenges and Opportunities of Digital Publishing
Digital innovation in the publishing business has taken many forms—from online book selling, through e-books, to self-publishing—and these have resulted in significant challenges to and changes in business models within the publishing industry. [Learn more...]