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Research Topics

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MIT CISR Digital Design research

Digital technologies are offering opportunities to create new customer value propositions. These customer value propositions are delivered as digital offerings: information enriched solutions that engage customers in a seamless, personalized experience. To successfully identify, design, and deliver digital offerings, companies need to build new technology and business capabilities.

For five years, MIT CISR has been studying Digital Design. Review our findings and see how to map your digital journey.

Learn more about MIT CISR’s current research projects.

MIT CISR Spotlight

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MIT CISR Launching
New Digital Experience

In Q1 2020, MIT CISR will deliver a fresh website to its users—an engaging, secure, mobile-friendly new site with new ways for CISR members to discover and access our research findings.

Watch this preview video!


Our Sponsors

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As MIT CISR Research Patrons & Sponsors, more than 90 organizations currently enjoy the value of our innovation and research. Click the “view all” button above for a complete list. We are grateful to our newest member organizations:

• Hitachi, Ltd. • Truist Financial Corp.
• Coril Holdings Ltd. • Webster Bank, N.A.
• HSBC Technology & Services
(USA) Inc.
• General Motors

In the Media

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eLearning Industry (

Building A Future-Ready Workforce In The Age Of Digital Disruption
By Amit Gautam
October 31, 2019

Innovadores (

Así puede Europa ser una potencia en innovación
By Paco Bree
October 31, 2019

Forbes India (

Creating your digital business model
By Karen Christensen
October 30, 2019

MIT Sloan (

IDEAS MADE TO MATTER: What is ‘data wrapping’ and how does it make products better?
By Dylan Walsh
October 25, 2019