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Shadow IT: Asset or Liability?

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by Jeanne W. Ross

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Research Topics

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MIT CISR Research Poll: Data monetization

Data and analytics providers are highly experienced at monetizing data, because selling data is what they do. Increasingly, other kinds of companies are trying to monetize their data assets and sell them as new sources of revenue. In MIT CISR’s November research briefing, “Capturing Value from Big Data at comScore Through Platform, People, and Perception,” we describe how comScore achieves value creation from big data via three key assets: a cost-efficient, scalable platform; an analytics-savvy workforce; and a deep understanding of its clients.

Learn more about MIT CISR’s current research projects.

MIT CISR Spotlight

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The MIT CISR Case Study

Speed is one of the defining characteristics of the digital economy. And speed is, and always has been, central to MIT CISR’s mission. Getting timely research findings to practitioners means translating our learnings into business impacts quickly. And that shapes the way we share information. Our monthly briefings, for example, are concise, targeted, three page research summaries meant to be digested and utilized in short order.

In our speed-driven world there is still a place, however, for a process that takes more time and yields a different type of product: The MIT CISR case study. The case study production process allows CISR researchers to become deeply engaged with an enterprise though extensive interviewing. At the same time, it allows participants an opportunity to reflect on and share experiences and expectations, and then to read how these initiatives look to an objective third party. Recent case study sites include the Securities and Exchange Commission, IBM, DHL Express, Royal Philips, ING Direct Spain, and comScore. MIT CISR case studies are available to the public ninety days after publication. Visit the Publication Search to access MIT CISR case studies.

Our Sponsors

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As MIT CISR Research Patrons & Sponsors, more than 80 organizations currently experience the value of our innovation and research. Click the “view all” button above for a complete list. We extend a warm welcome to our newest member organizations:


• Royal Bank of Canada

In the Media

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Why CIOs Should Look Outside
for Data Expertise

By Madeline Weiss and June Drewry
March 31, 2014

MIT Sloan Management Review (

ComScore: The Art and Science of Big Data,
From the Inside

By Renee Boucher Ferguson
March 24, 2014

Inside Analysis (

How Can You Deliver Value with Agile?
By Barbara Wixom
March 18, 2014

comScore Insights Blog

comScore’s Approach to Capturing Value
from Big Data Showcased in MIT Case Study

By Kate Dreyer
March 13, 2014