MIT CISR director 1974–2000,
an inspiring and much-loved leader
MIT CISR Research Poll: The IT group’s role in the development of mobile apps
Most enterprises are developing mobile apps to engage their customers. These apps are used to increase the customer connection, often with a social aspect; enable self service; and obtain better information on customer preferences. Some companies are moving beyond simply connecting to their customers to a “mobile first” strategy, where all new offerings will be delivered on their mobile channel first.
In the 2014 MIT CISR project, “Mobile First—Effectively Engaging Customers with Mobile Apps,” we are exploring what works and what doesn’t in creating a mobile point of engagement with customers and what role the IT group plays in the development and deployment of mobile apps.
Learn more about MIT CISR’s current research projects.
One of the benefits that MIT CISR sponsors and patrons receive is early access to our research findings. Our research briefings and working papers are available exclusively to sponsor members for the first 90 days after publication.
To include as many MIT CISR sponsor and patron members as possible on our monthly email list.
Sponsor and patron contacts are accumulated via event attendance and website registrations. We email the monthly briefing announcement to all those who have said “Yes” to receiving news in their CISR website profile. Prior to each month’s email, the contact list is updated from website profiles
(all new and recently updated) and recent event attendance.
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As MIT CISR Research Patrons & Sponsors, more than 80 organizations currently experience the value of our innovation and research. Click the “view all” button above for a complete list. We extend a warm welcome to our newest member organizations:
• Eaton Vance Management
• Dunkin’ Brands
• MAPFRE DGTP
• Northwestern Mutual
• Royal Bank of Canada
• TransUnion LLC
“ 6 things to make your Big Data project succeed“
February 15, 2014
“Remembering an MIT Professor
Whose Work Touched CIOs“
By Thomas H. Davenport
February 13, 2014
“What to consider when architecting
for mobile application development“
By Bill Ross
February 7, 2014
“New gTLDs’ Success Drivers“
By Alex Tajirian
January 27, 2014
“5 commandments of cloud preparation“
By John Mooney and Jeanne Ross
January 14, 2014