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Working Paper: Research Article

How To Create a Successful Data Strategy

At MIT CISR we believe organizations must establish a data strategy to clarify and communicate their desired next-gen data approaches.
By the MIT CISR Data Research Advisory Board 
RESEARCH ARTICLE

A completed research article drawing on one or more CISR research projects that presents management frameworks, findings, and recommendations

Abstract

As large, established organizations transform to compete in the digital economy, they must rethink longstanding approaches to data. Inside the firm, digital business strategies require adjustments to data technology, processes, and mindsets. Outside the firm, changing regulations, evolving innovations, and shifting consumer perceptions and expectations make data “dos and don’ts” much less clear.

Amidst this change and uncertainty, at MIT CISR we believe organizations must establish a data strategy to clarify and communicate their desired next-gen data approaches. In Q1 2018, members of the MIT CISR Data Research Advisory Board ("the MIT CISR Data Board")—a research forum composed of data executives and MIT CISR research scientists—discussed what exactly creating and implementing an effective data strategy involves.

The following article is a synthesis of the open discussions. It defines data strategy, describes the MIT CISR Data Board and its recent data strategy collaboration, and shares four important principles that emerged from our Q1 board discussion.

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MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

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Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
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Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
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Fidelity Investments
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Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
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Mercer
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NN Insurance Eurasia NV
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Terumo Corporation (Japan)
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