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Creating Competitive Products with Analytics—Summary of Survey Findings

Title Author(s) Type Topic(s) Comments Date
Creating Competitive Products with Analytics—Summary of Survey FindingsSchüritz , Ronny
Farrell, Killian
Wixom, Barbara H.
Working PaperAssessing and Communicating IT Value
Business Models
Data Management, Analytics, and Use
Digital Innovation
Enterprise Architecture
IT-based Business Transformation
Abstract: In 2018, MIT CISR collected information from 511 product managers and other professionals responsible for the success of a product to learn how companies are creating analytics features and experiences, a phenomenon we call data wrapping. This report provides detailed survey results, and can be used by an organization to benchmark data wrapping practices and outcomes against those reported by the sample. Further, the report describes three key activities that distinguish top data wrapping performers: they (1) please customers with useful and engaging wraps; (2) design features and experiences to anticipate, advise, adapt and act; and (3) quantify and monitor financial returns.

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