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Don’t Align—Coevolve!

Title Author(s) Type Topic(s) Comments Date
Don’t Align—Coevolve!Peppard, Joseph
Fonstad, Nils O.
Research BriefingDesign/Management of the IT Unit
Business Agility
Abstract: Aligning the organization’s portfolio of IT investments with the strategy of the business has long been seen as one of the core objectives for any CIO. However, our research reveals that seeking alignment with the business is an outdated objective that actually sets up IT and the CIO to fail. In our research we are finding that some CIOs have reframed the narrative from aligning IT with the business to focusing on coevolving digital with customers and ecosystem partners.

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