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Microsoft Turns to Data to Drive Business Success

Title Author(s) Type Topic(s) Comments Date
Microsoft Turns to Data to Drive Business SuccessSomeh , Ida Asadi
Wixom, Barbara H.
Working PaperBusiness Models
Data Management, Analytics, and Use
Design/Management of the IT Unit
IT-based Business Transformation
Digital Innovation
Digitizing Business Processes
The Cloud and Consumerization
Abstract: Headquartered in Redmond, Washington, in 2017 Microsoft was an $85 billion technology company that employed 114,000 people and operated around the globe. In 2014, Satya Nadella became CEO and accelerated the company’s transformation to a cloud services business model. The transformation inspired new attention to and capabilities around data, particularly in the areas of metrics and dashboards, analytics-powered work processes, and data science services. By 2017, 61 percent of Microsoft’s workforce was using business intelligence monthly. This working paper describes Microsoft’s journey to becoming a data-driven organization and the key activities that facilitated the company’s progress.

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