Skip to content

Microsoft Turns to Data to Drive Business Success

Title Author(s) Type Topic(s) Comments Date
Microsoft Turns to Data to Drive Business SuccessSomeh , Ida Asadi
Wixom, Barbara H.
Working PaperBusiness Models
Data Management, Analytics, and Use
Design/Management of the IT Unit
IT-based Business Transformation
Digital Innovation
Digitizing Business Processes
The Cloud and Consumerization
02017-07-28
Abstract: Headquartered in Redmond, Washington, in 2017 Microsoft was an $85 billion technology company that employed 114,000 people and operated around the globe. In 2014, Satya Nadella became CEO and accelerated the company’s transformation to a cloud services business model. The transformation inspired new attention to and capabilities around data, particularly in the areas of metrics and dashboards, analytics-powered work processes, and data science services. By 2017, 61 percent of Microsoft’s workforce was using business intelligence monthly. This working paper describes Microsoft’s journey to becoming a data-driven organization and the key activities that facilitated the company’s progress.

Log in to download this publication.

Search all publications.

Discussion

Post your comment

No comments yet.

RSS feed for comments on this post.

You must be logged in to post a comment.