PATHWAYS TO FUTURE READY

As the world rapidly digitizes, companies are racing to first create new value from digital and then capture that value in their financial performance. A digital economy not only creates opportunities for many companies but also erects barriers to those companies that can’t adapt fast enough. For many traditional companies, the viability of their existing business model is at stake as customer expectations change and there are new competitors in a digital world. The goal of a digital business transformation is to improve customer experience and be more efficient; we call the companies that have learned to do both "future ready." These future-ready companies are top performers, reporting estimated average revenue growth of 17.3 percentage points, and a net margin of 14.0 percentage points above their industry average—a big premium.