Skip to content

MIT CISR Data Monetization Survey

Take the Survey


Project: Data Monetization: How to Make Analytics Your Business

Lead: Barbara H. Wixom

This survey is investigating data monetization: the direct or indirect conversion of data and analytics into financial returns. Findings derived from this study will help us understand how companies make money and build competitive advantage using data and analytics.

    • The survey takes 20 minutes to complete
    • The ideal person to complete this survey is an executive who is familiar with the company’s enterprise-level data activities and outcomes.
    • All participants will receive a report of findings