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MIT CISR Surveys

Currently we are seeking participation in the following MIT CISR research surveys. Following each survey title is a link to more detail on the survey, a brief survey description, a link to a description of the associated research project, and the name of a research contact.


MIT CISR Data Wrapping Survey: Learn More

This survey is investigating wrapping: when companies use data and analytics to increase the customer value of a product. The findings will help us understand how companies use wrapping to generate financial returns and build competitive advantage.

Project: Creating Competitive Products with Analytics
Lead: Barbara H. Wixom

MIT CISR Data Monetization Survey: Learn More

This survey is investigating data monetization: the direct or indirect conversion of data and analytics into financial returns. Findings derived from this study will help us understand how companies make money and build competitive advantage using data and analytics.

Project: How to Make Analytics Your Business
Lead: Barbara H. Wixom