Skip to content

Creating Competitive Products with Analytics

Data wrapping occurs when companies use analytics to increase the value proposition of a product. In 2017, we learned that data wrapping creates value for customers when analytics help solve problems that are meaningful to customers. This requires that companies know what customer problems are—and be positioned to influence change. In 2018, we intend to investigate how data wrapping creates value for companies. We will examine value from two perspectives: financial impact and competitive advantage. The research findings will help us understand how data wrapping influences the strategy and profit formula of products so that companies can better navigate digital opportunities associated with offerings.

Team: Barb Wixom (lead), Ronny Schüritz

The MIT CISR Data Wrapping Survey: Learn more and take it now!

Hear more on plans for the research:

Provide your information to indicate your interest in this project.
Creating Competitive Products and Services with Analytics
* Required
Email address *
Your answer
First name *
Your answer
Last name *
Your answer
Company name *
Your answer
Work title *
Your answer
Why are you interested in this topic?
Your answer
Describe your relationship with MIT CISR:
Choose all that apply.
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service