Project description:

Recent years have seen an explosion of interest in social media innovations that are facilitating the interconnection and interaction of people, both within and beyond the boundaries of the firm. Many of these innovations have the potential to significantly change how work gets done and with whom. Through a series of case studies, this project will examine how social media innovations are being used in practice and with what impacts on organizational practices and outcomes.

Research questions include:

• What are some examples of effective practice in managing social media?
• What implications do the different types of social media innovations have for organizational practices and outcomes?
• What is the role of the IT unit in enabling the use and potential of social media innovations by organizational members?

Project leader:

Wanda Orlikowski