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Becoming Digitally Savvy

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Overwhelmingly, most companies we talk to say the most difficult challenge to being successful in the digital world is managing the cultural change to become digitally savvy. Our previous research has looked at the business model, operational, and customer-facing issues that companies address in a transformation. This research is about understanding what it takes to become digitally savvy. Research questions include:

  • What does it mean to be digitally savvy?
  • What capabilities, behaviors, skills, etc. are essential to becoming digitally savvy? How do you measure digital savviness?
  • Does being digitally savvy pay off?

Team: Stephanie Woerner, Peter Weill

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