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How to Make Analytics Your Business

In a digital economy, data—and the information it produces—is one of a company’s most important assets. Increasingly, companies are monetizing their data asset and creating new revenue streams by selling information in the form of data, insights, or action. In 2018, we intend to investigate companies that effectively make money from information and how they build and protect value over time. We want to understand: how information businesses:

  • Recognize and take advantage of new business opportunities
  • Manage the profit formulas and strategies for their offerings
  • Protect value and competitive advantage over time
  • Build and engage in ecosystems

Team: Barb Wixom (lead), Ronny Schüritz

The MIT CISR Data Monetization Survey: Learn more and take it now!

 

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