Skip to content

How to Make Analytics Your Business

In a digital economy, data—and the information it produces—is one of a company’s most important assets. Increasingly, companies are monetizing their data asset and creating new revenue streams by selling information in the form of data, insights, or action. In 2018, we intend to investigate companies that effectively make money from information and how they build and protect value over time. We want to understand: how information businesses:

  • Recognize and take advantage of new business opportunities
  • Manage the profit formulas and strategies for their offerings
  • Protect value and competitive advantage over time
  • Build and engage in ecosystems

Team: Barb Wixom (lead), Ronny Schüritz

The MIT CISR Data Monetization Survey: Learn more and take it now!

 

Provide your information to indicate your interest in this project.
How to Make Analytics Your Business
* Required
Email address *
Your answer
First name *
Your answer
Last name *
Your answer
Company name *
Your answer
Work title *
Your answer
Why are you interested in this topic?
Your answer
Describe your relationship with MIT CISR:
Choose all that apply.
Submit
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service