TECHNICAL RESEARCH REPORT
A traditional academically rigorous research paper with detailed methodology, analysis, findings, and references
Working Paper: Technical Research Report
Projetando Organizações Digitais
Esta é uma tradução para o português do documento de trabalho do MIT CISR "Designing Digital Organizations."
Abstract
A proliferação e a convergência das tecnologias digitais como SMACIT (social, móvel, analítica, de nuvem e a Internet das Coisas) criou uma ameaça significante e oportunidades para empresas estabelecidas. Líderes empresariais devem repensar suas estratégias de negócios e desenvolver o que chamamos de uma estratégia digital. Nossa pesquisa mostra quatro chaves para definir e executar com sucesso uma estratégia digital: (1) zerar um compromisso ou estratégia de soluções digitalizadas do cliente para orientar à transformação, (2) excelência operacional de construção, (3) criar uma plataforma de serviços digitais poderosa para facilitar a capacidade de resposta e inovação rápida e (4) garantir a reestruturação organizacional contínua. Uma lista das publicações da pesquisa é fornecida no final deste documento. (Note: This is a Portuguese translation of the original publication.)
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About the Authors
Ina M. Sebastian, MIT Sloan Center for Information Systems Research (CISR)
Stuart Scantlebury, The Boston Consulting Group
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
AlixPartners
Avanade
Axway, Inc.
Collibra
IFS
Pegasystems Inc.
The Ogilvy Group
Alcon Vision
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Raytheon Technologies
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.