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Digital Data Monetization Capabilities

Title Author(s) Type Topic(s) Comments Date
Digital Data Monetization CapabilitiesWixom, Barbara H.
Owens, Leslie
Research BriefingData Management, Analytics, and Use
Assessing and Communicating IT Value
Business Agility
Business Models
Digital Innovation
Digitizing Business Processes
Enterprise Architecture
IT Investment and Portfolio Management
IT-based Business Transformation
Abstract: In 2018, MIT CISR collected information from 315 executives to learn how companies are generating economic returns from data monetization activities. What emerged from this study is the clear evidence that firms with high levels of five capabilities—data asset curation, data factory platform, data science techniques and talent, customer understanding, and acceptable data use—produce optimized data monetization portfolios. We believe these capabilities allow digital firms to more successfully deploy data and analytics products, features, and experiences that are valued by customers, profitable, competitively superior, innovative, and first to market.

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