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Wipro Limited: Developing a Cognitive DNA

Title Author(s) Type Topic(s) Comments Date
Wipro Limited: Developing a Cognitive DNATarafdar, Monideepa
Beath, Cynthia M.
Working PaperData Management, Analytics, and Use
Digital Innovation
Digitizing Business Processes
IT-based Business Transformation
02018-04-27
Abstract: Wipro Limited, a global IT, consulting, and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a “cognitive DNA.” The case describes the company’s AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a “bot” architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform the capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.

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