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Architecting a Digital Transformation at Royal Philips

Title Author(s) Type Topic(s) Comments Date
Architecting a Digital Transformation at Royal PhilipsRoss, Jeanne W.
Mocker, Martin
van Zoelen, Edgar
Research BriefingIT-based Business Transformation
Business Agility
02018-01-18
Abstract: Most established companies must rethink their value propositions in light of what digital technologies make possible. Recognizing the viable opportunities for integrated customer solutions is not easy. The bigger challenge, though, is transforming your company to deliver digital offerings consistent with your targeted value proposition. This briefing highlights the journey companies are taking to successfully transform for the digital economy.

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