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Designing and Executing Digital Strategies

Title Author(s) Type Topic(s) Comments Date
Designing and Executing Digital Strategies Ross, Jeanne W.
Moloney, Kate
Sebastian, Ina
Beath, Cynthia M.
Mocker, Martin
Fonstad, Nils O.
Working PaperBusiness Agility
Digital Innovation
22016-10-06
Abstract: The digital economy poses existential threats to—and game-changing opportunities for—companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question six researchers and consultants from The Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.

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hcf2000
October 17, 2016

Very good.


zimmer
October 19, 2016

Very valuable!


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