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How IT Drives Digital Innovations at Audi

Title Author(s) Type Topic(s) Comments Date
How IT Drives Digital Innovations at AudiFonstad, Nils O.
Mocker, Martin
Research BriefingEnterprise Architecture
Design/Management of the IT Unit
Digital Innovation
12016-07-21
Abstract: The new digital imperative is to compete with more types of digital innovations—and IT units will have to become good at several approaches to producing different types of digital innovations. Based on an in-depth case study, this briefing takes a look at how German car manufacturer AUDI AG has expanded its portfolio of digital innovations.

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fernando yokemura
July 25, 2016

Always interested in all of your publications!


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