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Digital Design: It’s a Journey

Title Author(s) Type Topic(s) Comments Date
Digital Design: It’s a JourneyRoss, Jeanne W.
Sebastian, Ina
Beath, Cynthia M.
Research BriefingBusiness Agility
Digital Innovation
Abstract: How do companies design themselves for responsiveness to constantly changing competitive opportunities, customer demands, and technologies? Our research shows that companies transforming to meet the demands of the digital economy need two backbones: (1) an operational backbone that automates transaction processing and back-office services, and (2) a digital services backbone that supports rapid innovation. Together these backbones enable a company’s digital strategy, addressing very different but complementary business requirements. This briefing describes these two backbones and their fundamental differences, and discusses how companies use them to create powerful digital capabilities.

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