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Kaiser Permanente: Executing a Consumer Digital Strategy

Title Author(s) Type Topic(s) Comments Date
Kaiser Permanente: Executing a Consumer Digital StrategyKagan, Martin H.
Sebastian, Ina
Ross, Jeanne W.
Working PaperBusiness Agility
Digital Innovation
Abstract: This vignette describes how Kaiser Permanente developed its consumer digital strategy and designed three technology capabilities that have been critical for executing the strategy.This is one of a series of vignettes written for the MIT CISR research on Designing Digital Organizations. Vignettes are also available on Ferrovial, USAA, The Schindler Group, The Principal Financial Group, and Schneider Electric. An in-depth report that discusses the aggregate research results was published in March 2016, “Designing Digital Organizations” by J.W. Ross, I.M. Sebastian, C.M. Beath, S. Scantlebury, M. Mocker, N.O. Fonstad, M. Kagan, K. Moloney, S.G. Krusell, and the Technology Advantage Practice of The Boston Consulting Group. Case studies from the research on The LEGO Group and Toyota Motor Corporation are also available. A list of publications from the research is provided at the end of this document.

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