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Transforming the LEGO Group for the Digital Economy

Title Author(s) Type Topic(s) Comments Date
Transforming the LEGO Group for the Digital EconomyAndersen, Peter
Ross, Jeanne W.
Working PaperEnterprise Architecture
IT-based Business Transformation
Abstract: To avert bankruptcy, the LEGO Group had transformed itself starting in 2004. As it entered 2016, the company was poised for a new transformation. This time the transformation builds on the strength of an enterprise platform the company developed to provide needed discipline around core business processes. The goal of the new transformation is “to become a digital company.” Although the company already looked digital in 2016, management felt it had not become digital—in its products and processes. This case describes the LEGO Group’s journey to become a successful digital company.

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