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Managing Business Complexity: Don’t Let Innovation Destroy Business Value

Title Author(s) Type Topic(s) Comments Date
Managing Business Complexity: Don't Let Innovation Destroy Business ValueRoss, Jeanne W.
Mocker, Martin
Research BriefingDigital Innovation
Business Complexity
Abstract: The drive for digital innovation can lead to the proliferation of siloed products and services. Siloed products and services in turn typically lead to customer and employee difficulties. This research briefing, based on a survey of 255 executives, describes the deleterious impacts of unlimited product variety and the mitigating impacts of product integration and a set of integrative management practices on customers and employees and on companies’ financial results.

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