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Social Media Management: Maximizing Business Value

Title Author(s) Type Topic(s) Comments Date
Social Media Management: Maximizing Business ValueShields, BenPresentation File02015-11-04
Abstract: How can organizations maximize the business value of social media platforms? It is a question that executives across sectors and industries have been asking for the better part of a decade, leading many to experiment with different approaches. As the social media industry matures and organizations increasingly seek to extract value from their social investments, taking a systematic management approach to social media is both an opportunity and a necessity. This session will discuss best practices in social media management, including measuring the effectiveness of social media strategies.

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