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Data Monetization: Competitiveness and Other Challenges

Title Author(s) Type Topic(s) Comments Date
Data Monetization: Competitiveness and Other ChallengesWixom, Barbara H.Presentation File02015-11-04
Abstract: For several years, MIT CISR has studied information businesses to learn how companies can effectively monetize their data. This session will share our findings to date – and describe foundational capabilities, cultural characteristics, and sources of value that contribute to competitive advantage for data monetization efforts.

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