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Digital Innovation at Toyota Motor North America: Revamping the Role of IT

Title Author(s) Type Topic(s) Comments Date
Digital Innovation at Toyota Motor North America: Revamping the Role of ITBetancourt, Paul
Mooney, John G.
Ross, Jeanne W.
Working PaperDesign/Management of the IT Unit
Digital Innovation
02015-10-06
Abstract: Recognizing that digital was changing the landscape for automobile manufacturers, the IT unit at Toyota Motor North America took a leadership role in introducing digital innovation into the company’s products and services. To instill a culture of innovation—beyond Toyota’s longstanding Kaizen practices—IT leaders first encouraged innovation within IT. As those efforts blossomed, the IT unit was able to reach out to other parts of the company. Toyota wanted to be ready to seize the opportunities presented by such diverse technological developments as autonomous driving, social analytics, and the Internet of Things. This case reviews the process by which the IT unit established credibility for its efforts and fostered enthusiasm for digital innovation throughout the company.

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