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Foundations for Data Monetization

Title Author(s) Type Topic(s) Comments Date
Foundations for Data MonetizationBuff, Anne
Wixom, Barbara H.
Tallon, Paul
Working PaperBusiness Models
Data Management, Analytics, and Use
Digital Innovation
Abstract: In some organizations, the role of data is shifting—from serving as a secondary asset that sup¬ports decisions, processes, and digital strategy to being a primary asset that businesses can productize and sell. The MIT Center for Information Systems Research (CISR) refers to this new role as data monetization. This working paper describes a classification for data monetization offerings, non-negotiable business capabilities required for data monetization, facets of information business cultures, and areas of potential competitive advantage. Companies that establish strong information business foundations based on the concepts in this working paper can create and sustain a viable data monetization journey.

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August 30, 2015

trying to download

Cheryl Miller
August 31, 2015

This file will be available for download on November 15, 2015 by those who are not members of an MIT CISR sponsor organization.

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