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Creating Great Mobile Apps for Customers: Effective Practice and iGaranti’s Story

Title Author(s) Type Topic(s) Comments Date
Creating Great Mobile Apps for Customers: Effective Practice and iGaranti's StoryWeill, Peter
Woerner, Stephanie L.
Research BriefingBusiness Agility
IT-based Business Transformation
Digital Innovation
The Cloud and Consumerization
02015-05-21
Abstract: Mobile changes everything and every company needs to master mobile apps. In this briefing we present an effective practices framework for mobile, developed from case studies and a global survey of 334 companies. The framework describes how top-performing companies differentiate their mobile efforts on three dimensions—Design, Customer Engagement, and Connection—and then iterate, increasing speed to market, top management involvement, and reuse. To illustrate the framework and show how companies can succeed in new market segments, we describe an innovative and successful mobile app that targets millennials, iGaranti, from Turkey’s second-largest private bank.

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