CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
Accelerating Global Digital Platform Deployment Using the Cloud: A Case Study of Schneider Electric’s “bridge Front Office” Program
Schneider Electric relied on a cloud-based customer relationship management system to accelerate its transformation.
Abstract
Over its 170-year history, Schneider Electric has evolved to become a global specialist in energy management with a stated mission of helping customers “make the most of their energy.” Between 1999 and 2009, Schneider Electric acquired more than two hundred companies and brands into its portfolio. By 2009, company leaders decided that a changing energy landscape required transforming the company from a manufacturer of energy products into a provider of integrated energy management solutions. This case reviews the transformation journey at Schneider Electric, focusing, in particular, on the leadership of its global IT unit called Information, Process, and Organization. The company relied on a cloud-based customer relationship management system to accelerate its transformation and the case reflects on both the challenges and the management practices that were part of that effort. We also share the early successes and remaining challenges.
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About the Authors
Arvind Karunakaran, MIT Sloan Center for Information Systems Research (CISR) and the MIT Sloan School of Management
John G. Mooney, MIT Sloan Center for Information Systems Research (CISR) and the Graziadio School of Business and Management at Pepperdine University
