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Demand Shaping: Changing the Conversation About IT

Title Author(s) Type Topic(s) Comments Date
Demand Shaping: Changing the Conversation About ITRoss, Jeanne W.
Beath, Cynthia M.
Wixom, Barbara H.
Research BriefingIT Governance
IT Investment and Portfolio Management
Design/Management of the IT Unit
Abstract: An MIT CISR survey of 195 IT and business leaders found that the quality of a company’s IT investment portfolio depends on executive understanding of IT issues such as the change management requirements of proposed projects and the key milestones in their project methodology. This briefing reviews the nature of the IT-business executive conversations that lead to executive understanding. A brief vignette of the management practices at Fidelity Investments Asset Management offers an example of how companies are changing conversations about IT investment.

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