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Cashing In on Your Data

Title Author(s) Type Topic(s) Comments Date
Cashing In on Your DataWixom, Barbara H.Research BriefingData Management, Analytics, and Use
Assessing and Communicating IT Value
Digital Innovation
32014-08-21
Abstract: In a digital economy, data and the information it produces are among a company’s most important assets. Increasingly, companies are monetizing their data assets through selling, bartering, or wrapping (i.e., wrapping information around core products and services). This briefing describes these three approaches and reflects on the opportunities and risks associated with each. We also identify some of the competencies and practices that help firms “cash in” on their data.

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tonyfesu
September 17, 2014

good


pfschmitz
November 19, 2014

I was in meeting yesterday in Washington with a company where a significant portion of their revenue comes from monetizing data. The idea is not new, just timely.


patobabatz
November 19, 2014

Bien por el artículo


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