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Directing Digital Innovation to Maximize Business Impact at PepsiCo

Title Author(s) Type Topic(s) Comments Date
Directing Digital Innovation to Maximize Business Impact at PepsiCoReynolds, Peter
Quaadgras, Anne
Ritter, David
Research BriefingDesign/Management of the IT Unit
Digital Innovation
02014-02-20
Abstract: The pressure is on throughout all firms to be more innovative—and one the hottest areas of innovation is digital innovation. Too often we see firms generate an abundance of innovation activity, only to struggle with having these ideas sponsored, integrated, and scaled. In this briefing, we present evidence from top-performing firms of a more focused approach to digital innovation: rather than just collecting ideas across the firm and “letting a thousand flowers bloom,” these firms direct their innovation efforts to the areas of greatest impact and business priority. They then lift and scale the resulting innovations across the firm.

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