Capturing Value from Big Data at comScore Through Platform, People, and Perception
|Capturing Value from Big Data at comScore Through Platform, People, and Perception||Wixom, Barbara H.|
Ross, Jeanne W.
Beath, Cynthia M.
Miller, Cheryl A.
|Research Briefing||Data Management, Analytics, and Use|
|Abstract: Data and analytics providers are highly experienced at working with big data. They create, build, and hone capabilities to exploit their data assets. comScore is one such company—a 14-year-old marketing research firm with fourteen petabytes of online data, collected real time from around the world. This briefing describes how comScore achieves value creation from big data via three key assets: a cost-efficient, scalable platform; an analytics-savvy workforce; and a deep understanding of its clients.|
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