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Companies with Better Digital Business Models Have Higher Financial Performance

Title Author(s) Type Topic(s) Comments Date
Companies with Better Digital Business Models Have Higher Financial PerformanceWeill, Peter
Woerner, Stephanie L.
Research BriefingBusiness Models
IT-based Business Transformation
Digital Innovation
02013-07-18
Abstract: At MIT CISR, we have developed a framework to help enterprises strengthen how they do business digitally with their customers via three capabilities: content (what is consumed), customer experience (how it is packaged), and platform (how it is delivered). But if your business has traditionally delivered products and services through non-digital channels, how do you develop an effective digital business model? This briefing shows how great digital business models are linked to better firm performance, looks at where to start, and shows how one company—Banco do Brasil—created a powerful digital business model.

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